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"Residents hold the power to

create change"

​Vote Yes on Measure LV

(the Santa Monica LUVE Initiative)

Latest  News




Provide a campaign contribution to:

Yes on Measure LV by Residocracy

​Or send Check Made Payable to:

Yes on Measure LV by Residocracy

1112 Montana Ave, #358

​Santa Monica, CA 90403

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Measure LV - LUVE

Truth and Lies

  • ​​​​​​​​​​Stops the over-development of Santa Monica
  • Keeps traffic from getting even worse
  • Stops the transformation of Santa Monica into a high-rise high-rent concrete urban jungle
  • Protects renters by stopping the gentrification of existing neighborhoods and the destruction of existing rent-controlled housing
  • Protects the existing low-rise character of the beach town that we LUVE​
  • ​Preserves our open skies, ocean breezes, and our quality of life
  • Gives voters the power to decide how much development is right for Santa Monica
  • Requires voter approval for Major Development Review Permits

  • ​Requires voter approval for major changes in the City's Zoning laws
  • Eliminates the incentives given to developers by City Hall to demolish existing smaller buildings and replace them with taller and larger ones
  • Gets special interests out of City Hall​

Congratulations Santa Monica​ Residents!
Measure LV - LUVE is on the November 2016 Ballot

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See just some of the massive development projects waiting for approvals by our City  Council


LUVE will allow voters to decide if these developments are right for 

Santa Monica if they are

approved by our City Council

Measure LV in a nutshell

​What LUVE Will do:

Yes on Measure LV by Residocracy Santa Monica

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Measure LV qualifies for the November 2016 Ballot.  10,116 Signatures from Santa Monica residents were gathered and submitted by Residocracy volunteers to the Santa Monica City Clerk's Office on May 5, 2016.  The Los Angeles County Registrar's office has now verified the signatures and LUVE is officially on it's way to victory in November














From left to right - Kate Bransfield, Laura Wilson (Residocracy Advisory Board Members)

with Armen Melkonians and Tricia Crane (LUVE Ballot Initiative authors),

and Beverly Grossman Palmer, Partner at Strumwasser & Woocher LLP and LUVE attorney

PAID for By: Yes on Measure LV by Residocracy

(read more news here)

6/18/16 – Santa Monica Daily Press
"The truth about LUVE, money and housing"

6/16/16 - Santa Monica Lookout
"Santa Monica Council Orders Study of LUVE Initiative"

6/16/16 – Santa Monica Daily Press
"City Council asks for study of LUVE initiative"

6/15/16 - Santa Monica Lookout
"Santa Monica Council Orders Study of LUVE Initiative"

6/15/16 - Curbed LA
"The Latest on Santa Monica’s Anti-Development Proposal"